L'Oreal's Perso Uses AI to Personalize Beauty Care Routine

A couple of days back at CES 2020, L'Oréal announced Perso – an AI-powered makeup system that takes beauty personalization to the next level. We're looking at a vi.5-inch device with a detachable mirror lid capable of seamlessly replicating and personalizing skincare and corrective routines.

"We know that customization relies on information well-nigh your unique skin and personal preferences besides every bit your environment; this applied science accounts for that. Perso uses AI to optimize the formulas and actually gets smarter every bit you use it.", said Guive Balooch, Caput of L'Oréal's Technology Incubator in a prepared statement.

Perso personalizes skincare formulas in four steps. Firstly, you're required to capture a selfie through Perso's mobile app. The photograph is fed into Fifty'Oréal's ModiFace AI that analyzes your skin and checks for distinct skin conditions similar deep wrinkles, fine lines, night spots, and pore visibility.

The system uses geolocation information to assess the environmental conditions in your area so that it can propose the skincare formula that works all-time in the place you live in. Perso takes various ecology factors including weather, temperature, pollen, UV index, and humidity into business relationship.

You are and then asked to enter concerns you aim to accost with this skincare routine. This section would exist subjective and could vary based on your priorities. For instance, a person would exist concerned with nighttime spots over fine lines while the vice-versa could hold true for another. You can also enter the preferred texture and hydration-levels to further fine-melody the formula.

The app compiles all these inputs and offers you the best possible skincare routine. It even offers separate formulas for using in the morning time and evening. The all-time part of Perso, still, is that information technology will allow you to choose lipstick shades that lucifer your outfit and link your social media accounts to easily recreate a fashion influencer's look. The product will be available sometime in 2021.